Duplicate company knowledge panels, mix-ups and removal: what Google lets you do

A duplicate company knowledge panel, a panel that mixes your company with another organization, and a panel you would rather not have are three different problems. Google offers a different route for each, and none of them is a delete button: Google says its current policy is not to create or delete knowledge panels by hand.¹

What Google does offer: a support contact for mix-ups and wrong websites, Feedback from anyone, prioritized suggestions from verified representatives, removal of specific information under its policies, and a legal removal form.^1,2,3 For the basics, see what a company knowledge panel is.

Which problem do you have?

Find what you see in the first column. Each row gives Google's documented route and what to gather first, and the sections below explain each case.

Why is your panel mixing in another organization's facts?

Google doesn't explain individual panels; it says panel information comes from various sources across the web.⁵ Our interpretation: a mix-up usually starts in one source that confused the two organizations, such as a directory listing or database record, and it can come back until that source is fixed.

What you see: the panel carries your company's name, but some facts belong to someone else. In a 2024 forum thread, a poster described a US company whose brand search showed its own business details next to the CEO, parent organization and products of an unrelated, similarly named group abroad.

That company's Business Profile dashboard couldn't edit those facts, and the mix-up began just after a name change.

Make your company easy to tell apart

Google says Organization markup on your home page can help it “disambiguate your organization in search results,” and that the url property “helps Google uniquely identify your organization.”⁶

Our interpretation: names collide; identifiers don't. The properties that separate namesakes include legalName, url, sameAs, address, foundingDate and iso6523Code, which carries a registry number such as a DUNS number or a Legal Entity Identifier.⁶ Organization schema for companies covers each one.

Check the open data that describes you

Our interpretation: if the mixed facts also appear in Wikidata, the open database that many sites reuse, the problem may sit there. Wikidata marks such pairs with “different from” (P1889), for an item “with which it may be confused.”⁸

Wikidata requires anyone paid to edit it to disclose who pays them,¹⁶ and Wikipedia strongly discourages editing articles about your employer directly; propose changes on the talk page instead.¹⁷ See Wikipedia and Wikidata for companies.

Ask Google's support team

Google documents this route: a panel whose content “is mixed with another of the same or similar name” is one of the issues it asks you to contact it about.² The contact link asks you to sign in first (checked November 9, 2026). We didn't go further, so we can't describe the form behind it.

Facts that disagree inside one panel

Sometimes nothing belongs to another company, yet the panel contradicts itself. Observed on 2026-11-09: the panel for “stripe inc” used two legal names, and its description and Headquarters row named different numbers of headquarters.

1 2 3

Both names belong to the same company at different times, so this is neither a duplicate nor a mix-up. Our interpretation: different fields draw on sources that update at different speeds. The Stripe example traces each field to its likely source.

Google says descriptions can't be edited, and that getting the source changed “usually causes” the panel to change too. A title change needs “substantial evidence” that Google's systems didn't choose the most representative title.¹

That sets the order: correct the sources first, then report what still disagrees, one item at a time. How to edit a company knowledge panel gives the route for each field.

Is it a duplicate company knowledge panel, or two entities?

Either is possible. Two panels can be one organization held twice, or two related entities, such as a company and a service it operates, and the fix depends on which.

Two entities that really differ

A company and a service it operates, or a parent and one of its brands, can be separate entities: things that can be identified and described on their own.

Wikidata, for example, keeps Meta Platforms and Facebook, the social network it operates, as separate items, and Meta's item marks Facebook as “different from” it.⁹ When Square, Inc. renamed itself Block in 2021, it kept the Square name for its seller business,¹⁰ which has its own Wikidata item.¹¹

Our interpretation: a panel for a product or brand isn't a duplicate, and Google documents no way to fold it into the company's. Make the relationship plain on your own pages instead, such as a product page that names the company behind it.

One organization held twice

A true duplicate is the same organization stored as two entities, for example one under a former name and one under the current name, each with its own ID. Checking your company in the Knowledge Graph explains how to look up yours.

Observed on 2026-11-09: Wikidata's item for Gymshark records two different Google Knowledge Graph IDs,¹³ the identifiers used by Google's Knowledge Graph API.¹⁴ That shows what Wikidata's volunteers recorded, not what Google displays, and either ID may be out of date.

Google documents no request to merge panels or entities; none of the four Knowledge Panel Help articles we checked describes one.^1,2,3,5 If one of your two panels is mixed with another entity or shows the wrong websites, the support route above applies.²

Our interpretation: what you control is consistency. Use one name, one website and one set of profiles everywhere, and list every profile in sameAs, which accepts several URLs.⁶

If Wikidata holds two items for your company, its merge help asks editors to be certain the subjects are the same, since subtle differences can justify two items; the disclosure rules above apply.¹⁵ If the two panels follow a rename, see keeping a panel accurate after a rebrand.

The wrong website or profiles

A panel that links to a site you don't run, an old domain or a social account you don't control is the second case on Google's support list: “The knowledge panel is showing the wrong websites or profiles.”²

Google says its algorithms find a site's name, contact details and social profiles from what is publicly available.⁷ Our interpretation: start with your own site. Check the url and sameAs values in your markup, your footer's profile links, and any old domain that still serves pages instead of redirecting.

Claiming the panel helps here. After verification, Google says it “can make some corrections directly, like links to social profiles,” though it can't change the order profiles appear in.¹ If nobody has claimed the panel yet, see how to claim your company's knowledge panel.

Can a company remove or delete its knowledge panel?

Not on request. Google says its automated systems decide when a panel appears and disappears, based on its relevance to the search.¹ If a panel stops appearing, that is automatic too, and Google says it “isn't something we can or would influence.”³

What Google does remove is specific information, through these routes.

Information that breaks Google's policies

Google applies its Search content policies to Knowledge Graph displays, plus two feature-specific policies:³

• Incorrect information. Google may remove facts shown to be “demonstrably false or outdated” by legal documents, expert consensus or other reputable primary sources, but may decline to act on facts that are reasonably disputed.³
• Non-representative information. A name, title, description or image can be changed when strong evidence shows Google's automated choice wasn't the most representative.³

Google says it uses public reports to remove policy-violating content, and also removes such information by hand when it comes to its attention.³

Feedback and verified suggestions

Anyone can report a problem with Feedback: at the bottom of the panel on desktop, and at the bottom or under the three-dot menu on mobile.³ For panels that can't be claimed, Google points people to Feedback “to update, correct, or remove the information in a knowledge panel.”² Verified representatives can send suggestions that Google can prioritize.¹

The legal removal form

Google's route for asking to be removed from a knowledge panel is its “Report a legal removal issue” form. The request must include the panel's specific URL and an explanation of why it should be taken down.³ To get that URL, use Share (or More, then Share) on the panel and copy the link.³

As read on November 9, 2026, the form is for content you believe is unlawful in your country. It asks for the exact URLs and a detailed explanation of why the content is unlawful, and says requests are evaluated against Google's policies on content removal.⁴

The form also says that submitting it doesn't guarantee that Google will act, that requests are subject to automated processing, and that some information may be shared with Lumen, a research project that studies takedown requests.⁴

Our interpretation: the form is a legal process, not a general way to remove a panel a company dislikes. Google doesn't publish how it decides these requests, and this page makes no prediction about any outcome.

What to prepare before contacting Google

Google compares what you send with other public information and may decline changes it can't confirm.¹ Items without a citation are our interpretation.

• The panel's URL. Copy it from Share. The legal form requires it, and it pins down which panel you mean.³
• A dated record. Note the exact search, date, device and sign-in state, and take a screenshot. In our November 2026 captures, one company's panel appeared only for a longer wording of its name; see why a company knowledge panel isn't showing.
• One item per report. Google asks verified users to submit feedback for each item separately.¹
• What's wrong, what it should say, and links. Google asks for “any publicly accessible URLs that support your suggestion.”¹ Its incorrect-information policy names legal documents and reputable primary sources as evidence.³
• For a mix-up, a side-by-side list. Put your registered name, registry number, website, location and founding date next to the other organization's.
• Your own pages fixed first. Correct your website and markup, then wait. Google's advice is to let at least a week pass after it last crawled the marked-up page before you report incorrect information.⁷
• The right account. For verified feedback, sign in with the Google Account that verified the panel and turn on Web & App Activity.¹ If you don't know who holds the claim, see claiming and keeping access.
• A log. Verified feedback gets a review within a few days, sometimes longer, and Google emails its decision.¹ Record what you sent, when, and the reply.

This page describes Google's published processes as of November 2026 and doesn't predict how Google will handle any request. This is not legal advice.