Is your company in Google's Knowledge Graph? How to check

There are two practical ways to answer “Is my company in Google's Knowledge Graph?” Search for the company's name and look for a knowledge panel, then copy the panel's link. Or query Google's Knowledge Graph Search API for the name and read the entity ID it returns.

A panel or a matching API result shows that Google holds an entity for your company. Neither predicts whether a panel will appear for your name, or when: Google publishes no threshold for that.² For background, see what a company knowledge panel is and how Google builds one.

Is your company in Google's Knowledge Graph if it has no panel?

Our interpretation: it can be, because an entity in the graph and a panel on the results page are separate things.

Google describes the Knowledge Graph as its “database of billions of facts about people, places, and things,” drawn from public sources, licensed data and content owners.² Each thing in it is an entity with its own machine ID.⁹

A panel is what searchers see. Google describes knowledge panels as information boxes that appear when you search for entities in the Knowledge Graph.¹ It says it creates them automatically once enough information is available on the open web, and shows one when that information is highly relevant to the query.²

Our interpretation: that leaves three situations your company can be in, and the checks below tell them apart only partly.

Check 1: search your company's name, then copy the panel's link

1. Search the names people use. Try the brand name, the legal name, and the name with a qualifier such as “inc” or your industry. Observed on 2026-11-09: “stripe inc” brought up Stripe's panel, and the bare “stripe” showed none (desktop, English with US settings, signed out, accessed from India). See the Stripe knowledge panel example.
2. Check that it's your company. Compare the name, website, description and facts with your own. A panel that mixes your company with another organization is a case for Google's support team; see duplicate and mixed-up company panels.
3. Copy the panel's link. Google documents two ways: click the Share icon next to the name, or click More, then Share, then copy the link.² Google asks for this specific link in removal requests, so keep it.²
4. Record what you saw. Note the query, date, device, language and country settings, and the link, so later changes are easier to spot.

Practitioner observation (not documented by Google): the copied link may be a short g.co address, and the search it opens often carries a kgmid parameter holding the entity's ID. Wikidata's link templates use the same parameter: google.com/search?kgmid= followed by the ID.¹² Treat the format as something that can change.

If no panel appears, that doesn't settle the question. Try Check 2, and see why a company knowledge panel isn't showing.

Check 2: query the Knowledge Graph Search API

Google's Knowledge Graph Search API “lets you find entities in the Google Knowledge Graph.” It's read-only, uses schema.org types and returns JSON-LD.³

Google adds two warnings: the API “is not suitable for use as a production-critical service,” and new users should use Cloud Enterprise Knowledge Graph instead.³ Our interpretation: for a one-off check of your own company, neither warning gets in the way.

What you need

You need a Google Cloud project with the API enabled, which Google's setup tool guides you through, and an API key.⁶ Requests for public data don't need OAuth, but each must carry the key, created under Create credentials, then API key. Google lets you restrict the key and links to its advice on keeping keys secure.⁷

Cost and quota

As of November 2026, Google's usage limits page allows “up to 100,000 (one hundred thousand) read calls per day per project at no charge,” and you can apply for more.⁵ Google last updated that page in August 2025, so check it before you rely on the figure.

An example request

A search for a company name looks like this. Replace YOUR_API_KEY with your own key and the query with your company's name, using plus signs for spaces.

https://kgsearch.googleapis.com/v1/entities:search?query=example+co&types=Organization&languages=en&limit=5&indent=true&key=YOUR_API_KEY

To look up an ID you already have, send it with ids instead of a query. This example uses /m/045c7b, the ID Google's Cloud documentation gives for Google itself:⁹

https://kgsearch.googleapis.com/v1/entities:search?ids=/m/045c7b&key=YOUR_API_KEY

To try a request without writing code, Google offers the APIs Explorer, “an interactive tool that lets you try out Google APIs right from your browser.”⁸

Reading the response

The API returns matching entities as a JSON-LD list. Trimmed to one result, with placeholder values for the fictional Example Co., the documented structure looks like this:⁴

{
  "@context": {
    "@vocab": "http://schema.org/",
    "goog": "http://schema.googleapis.com/",
    "resultScore": "goog:resultScore",
    "detailedDescription": "goog:detailedDescription",
    "EntitySearchResult": "goog:EntitySearchResult",
    "kg": "http://g.co/kg"
  },
  "@type": "ItemList",
  "itemListElement": [
    {
      "@type": "EntitySearchResult",
      "result": {
        "@id": "kg:/g/11example0",
        "name": "Example Co.",
        "@type": ["Thing", "Organization", "Corporation"],
        "description": "Software company",
        "url": "https://www.example.com/"
      },
      "resultScore": 1234.5
    }
  ]
}

Our interpretation: check three fields. If name and @type fit and url is your website, you have probably found your company's entity. If the website is missing or belongs to someone else, the match may be a namesake.

Google says the url property in Organization markup “helps Google uniquely identify your organization.”¹⁷ If your home page doesn't state it, the Organization schema guide shows how. Google doesn't say when, or whether, such a change reaches the API.

What resultScore does and doesn't mean

As far as Google documents, resultScore only indicates how well an entity matched your request; the table above quotes the whole definition.⁴ Google doesn't publish the scale, say whether scores from different requests can be compared, or link the score to authority, popularity or panels.

Google's overview does list “getting a ranked list of the most notable entities that match certain criteria” as one use of the API, without saying how notability and matching combine in the score.³

Our interpretation:

• Compare scores only within one response, to see which result best matches the words you sent.
• A high score for your exact name means a close match to that string. It doesn't mean a panel is on its way.
• A low score, or no result, may mean the name you sent differs from the one Google holds. Try the legal name, other common names and the prefix option.

Identifier formats you may see

Google's Cloud documentation calls an entity's ID a machine ID, or MID: “a globally unique identifier generated and used by a knowledge graph.”⁹ Practitioners often call it a kgmid. These are the forms you're likely to meet.

Wikidata's Google Knowledge Graph ID property

Wikidata records Knowledge Graph IDs for many organizations. Property P2671, “Google Knowledge Graph ID,” holds IDs that start with /g/; /m/ IDs go in P646, Freebase ID.^12,13 Editors and bots enter the values.¹⁵ P2671's constraints check the format and expect one value per item, each used only once.¹²

Observed on 2026-11-09: Wikidata's item for Gymshark listed two P2671 values, /g/11f79jl42v and /g/11g6qlnyqx, neither with a reference.¹⁴ Two values can mean Google holds two entities for one company, or that only one is still in use; the item doesn't say which. How duplicate entities show up in search is covered in duplicate company knowledge panels.

Our interpretation: nothing on Wikidata confirms that Google still uses an ID, so treat a value as a lead, not proof. Before you rely on one, look it up with the API's ids parameter and check that the name and website match your company. Editing rules for your own company are in Wikipedia and Wikidata for companies.

Cloud Enterprise Knowledge Graph isn't a way in

Cloud Enterprise Knowledge Graph doesn't add your company to Google's public Knowledge Graph. Google's FAQ answers “No” to whether customer data ends up in the Knowledge Graph Search API, and says: “We will not make the Customer Data that you send available to the public.”¹⁰

Google's overview points new API users to this Google Cloud product, which is in pre-GA (preview) release.^3,10 It reconciles an organization's own records against knowledge graph entities and gives them Cloud IDs.⁹

What no check can tell you

Neither check answers these questions.

• Whether a panel will appear. Google says panels are created automatically when there is enough information on the open web, and publishes no threshold.² Its current policy is not to create panels by hand.¹⁶
• Why a panel stopped appearing. Google says its systems choose when a panel shows, which “isn't something we can or would influence.”²
• Which facts Google holds. The API returns a name, types, descriptions, an image and a website. It doesn't list the founders, executives or headquarters a panel may show.⁴
• That an absence is real. Google doesn't say the API returns every entity in the graph, so a miss may only mean the name you sent didn't match.
• That results will stay the same. Google's Cloud FAQ says the API's entities change as data joins and leaves the graph, so responses can differ over time.¹⁰

If your goal is a panel, the routes Google documents are covered in how companies get a knowledge panel.