Company knowledge panel examples, dissected

These company knowledge panel examples are six real panels from Google Search, each captured on 9 November 2026 and taken apart field by field. Each one records what a single search showed, where each part probably came from and the routes Google documents for changing it.

Google describes knowledge panels as information boxes that appear when people search for entities in its Knowledge Graph; companies and other organizations are among those entities.¹ For the basics, start with what a company knowledge panel is.

The set covers public and private companies, a nonprofit, a renamed company and two panels in a store layout, likely what Google calls a merchant knowledge panel.⁵ Every example is a dated snapshot, not a live record. For how panels vary beyond these six, see our guide to knowledge panels by type of organization.

Company knowledge panel examples by what they teach

Each example page has an annotated screenshot, a field-by-field source table and a comparison with the other five.

How the six panels compare

Observed: two things held for all six. Each panel showed three social profiles and four “People also search for” entries, a section Google says is developed automatically and can't be customized.² And none showed a stock price, although Nvidia, HubSpot and Meta are listed companies. Google says it licenses data for stock prices³ but doesn't say when a stock row appears.

Which fields appeared in each panel

Values are as displayed on 9 November 2026; we didn't verify them. The first table covers three standard company panels; the second covers the two store-style panels and Khan Academy's.

Observed: the fact rows came in a different order in each of the four standard panels, and in both store-style panels a rating line sat where the type label usually appears. Our interpretation: panels share a layout but not a fixed list of rows. We found no Google page that says which rows a panel will show.

What the set teaches as a whole

• Panels are assembled from many sources. Observed: no single source we checked accounted for a whole panel. Most fact rows matched Wikidata, the Wikipedia infobox or the organization's own pages, in varying mixes; Nvidia's “Customer service chat” row matched none of them. Google says panel information comes from various sources across the web.¹
• The description names its source. Descriptions come from data sources and can't be edited in the panel, Google says; the documented route is to have the source corrected.² For five of the six that source is Wikipedia; see our guide to Wikipedia and Wikidata for companies.
• Titles and type labels are generated. “AI company”, “Education company” and the title “Meta” for the search “meta platforms” are Google's wording. Google calls the type label a subtitle. It says titles and subtitles are generated automatically, that it doesn't accept custom subtitles, and that it considers a title change only with substantial evidence.²
• Selling online can change the layout. Patagonia's and Meta's panels showed ratings, delivery details and products. Google's Organization markup documentation says merchants can influence more of what appears in their merchant knowledge panel,⁵ and its brand profile help says store ratings come from licensed third-party data.⁶ See our guide to store panels, brand profiles and Search profiles.
• The wording of the search matters. The search “stripe” showed no panel and “stripe inc” did. If yours seems absent, start with our guide to a company knowledge panel that isn't showing.
• The organization's own pages can fill gaps. Observed: Stripe's President row and Meta's CMO row matched the organization's own pages but not Wikidata or the Wikipedia infobox. Google asks for public URLs that support any feedback.² See our guide to CEO and founder rows.
• Images come from the web. Google says image collections preview Google Images results, gathered automatically from across the web.¹ Our interpretation: that is how a fundraising graphic could appear in Khan Academy's panel. See our guide to the company logo on Google.

What to look for in your own company's panel

Check the parts in the order they appear. Our field-by-field editing guide gives the documented route for each.

1. Search the names people type. Try the short name, the legal name and the name with “inc”. No panel for one form doesn't mean there's none.
2. Find the description's source label. To change the wording, change the source first. Google can remove a description on strong evidence but won't write a custom one.²
3. Check the title and the type label. Both are generated automatically. Google considers changes when feedback shows the automatic choice isn't representative or accurate.²
4. Compare the people rows with your leadership page. Fix your own page first, so any correction has a current public source to cite.
5. Look at the logo and images. The logo property in Organization markup states a preferred logo, as a preference rather than a promise.⁵
6. If you sell online, check the store details. Google's brand profile help says products and shipping details come from the business's Merchant Center account, and store ratings from licensed third-party data.⁶
7. Record what you see. Note the date, the exact search, the device and whether you were signed in, and keep a screenshot.

How these panels were captured

All six were captured on 9 November 2026 in a desktop browser, signed out and in light theme. The searches used English as the language and the US as the region (hl=en, gl=us) and ran from a network in India, so searchers in the US, or on phones, may see something different.

Each search used the organization's everyday name, with two exceptions: “stripe” showed no panel that day, so Stripe's example uses “stripe inc”, and Meta's uses “meta platforms”. Each page gives the exact search.

Each panel was enlarged on screen, captured in sections and joined into one image. Crops run from the top of the panel to its See more button, and close-up crops show one whole module. A survey prompt that appeared during one capture was hidden before the screenshot, not answered.

Nothing inside a panel was altered: no retouching, recoloring or rearranging. The numbered markers sit in a white margin added beside each screenshot, so they never cover the panel itself.

We compared each panel with the organization's Wikidata item, its English Wikipedia article and, where we could read them, pages on its own website, all read on 8 or 9 November 2026. Panel facts are recorded as displayed, and a match between sources shows that they agree, not that a fact is correct.

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