The Khan Academy knowledge panel, annotated: a nonprofit labeled “Education company”

On 9 November 2026, the search “khan academy” returned the Khan Academy knowledge panel annotated below. The line under its name read “Education company”, though the description beneath it called Khan Academy a nonprofit. It was also the only one of our six captured panels with no logo beside the name.

Khan Academy is an American educational nonprofit that offers free online lessons.⁷ It is the one organization in our six examples that isn't a company, so it shows how the company template handles other organizations. Google's definition of knowledge panels covers organizations, not only companies;¹ for the basics, see what a company knowledge panel is.

Panel facts are quoted as displayed, not verified, and the examples hub explains how all six panels were captured. Here “Observed” covers both the capture and the sources we read that day; our research method defines the other evidence labels.

The Khan Academy knowledge panel, part by part

Google calls the line under “Khan Academy” a subtitle; we call it the type label.²

1 2 3 4 5 6 7

Observed: the parts follow the order of Nvidia's classic company panel, from the name and type label down to related searches. Two things differ: there is no logo beside the name, and the facts stop at four rows.

A nonprofit under the label “Education company”

Observed: the type label reads “Education company”. Every source we checked describes Khan Academy as a nonprofit:

• the panel's own description, quoting Wikipedia, calls it “an American educational nonprofit organization”;
• Wikipedia's short description is “Nonprofit educational organization”, and its infobox gives the type as 501(c)(3);⁷
• Wikidata classes it as a nonprofit organization with the legal form 501(c)(3), and its description reads “non-profit educational organization”.⁶

None of them uses the word “company”.

Our interpretation: like Nvidia's “AI company”, this label reads as Google's own summary, not a field taken from any one source. For a nonprofit, the documented option is feedback that shows why the label doesn't represent the organization. The wording of any replacement is still Google's choice.

Markup can describe the organization's type, but Google doesn't say it affects the label. Google recommends the most specific schema.org subtype of Organization.⁵

Schema.org also defines a nonprofitStatus property for an organization's legal nonprofit status,⁹ which isn't among the properties Google's Organization documentation lists. We couldn't check Khan Academy's own markup: its homepage returned a browser check rather than the page to our plain fetch.

Why is there no logo beside Khan Academy's name?

Google doesn't explain individual panels, so we can't say. Observed: on 9 November 2026 the logo appeared instead as the first and largest image in the collage, while the other five panels in our set showed one beside the name. Wikidata's preferred logo and the Wikipedia infobox both use the same file, named “Khan Academy logo (2018)”.^6,7

For the logo, Organization markup lets an organization name a preferred image with the logo property, at least 112×112 pixels and crawlable. Google treats it as a preference, not a promise.⁵ Our guide to the company logo on Google covers the logo and image routes in detail.

A fundraising graphic among the images

The third image is a fundraising graphic inviting visitors to “Become a Learners Fund member”. Documented: images in a collection are a preview of Google Images results for the entity, gathered automatically from across the web.¹ So an organization's own campaign material can appear in its panel, as it did here.

What an organization can change here is narrow. Google says it can't remove or reorder related images on request, though an inaccurate one can be reported, and a verified representative can suggest a replacement featured image only where the panel already has one.²

Where does each field in Khan Academy's panel come from?

Observed: the founding year, headquarters and profiles lined up with Wikidata, the description with Wikipedia, and the CEO's name with Khan Academy's own leadership page and the Wikipedia article's text. The panel itself credits a source for the description only.

Those comparisons drew on three public sources read on the capture date: Khan Academy's Wikidata item, Q94887;⁶ the English Wikipedia article's summary, infobox and text;⁷ and the leadership page on Khan Academy's website.⁸

Apart from the description's credited source and the entries marked documented, each “likely source” in the table is our interpretation: when two sources agree, the match can't tell us which one Google drew on. Figure 2 enlarges the description and the four fact rows.

Routes Google documents for Khan Academy's fields

Our guide to editing a company knowledge panel covers each route in more depth. For this panel, they fall into four groups.

• Description. It can't be edited in the panel; the route is to ask the source to correct it.² On Wikipedia, that means disclosing any conflict of interest and proposing changes on the talk page.¹⁰
• Founder, Founded, CEO and Headquarters. Verified feedback, one item at a time, with public supporting links.² Organization markup can also carry foundingDate and address.⁵
• Title and profiles. Google considers title changes only with substantial evidence.² Once verified, a representative can suggest or edit profiles, though not their order.²
• Type label, related searches and revenue. Custom subtitles aren't accepted, and related searches are removed only if they break Google's policies.² The pages we checked document no route for a revenue row.

Lessons from Khan Academy's panel for nonprofits

• This nonprofit got the company template. The panel used the same order and row types as our Nvidia and HubSpot examples. Our guide explains how knowledge panels differ for nonprofits and charities.
• The type label can differ from the description. The generated label said “company”; the sourced description said “nonprofit”. Since Google doesn't accept custom subtitles, the documented route is feedback with evidence.²
• Rows can appear without a Wikidata statement. Wikidata has no CEO statement for Khan Academy, yet the panel showed a CEO row. Our interpretation: a current leadership page helps, since Google checks suggestions against other public information on the web.² Our guide to CEO and founder rows goes into them in more depth.

What stands out in Khan Academy's panel

One person, two rows. Sal Khan appears as Founder and as CEO, in separate rows. Nvidia's panel does the same with Jensen Huang.

A CEO start date later than the founding year. On the Nvidia and Stripe panels, the CEO start date matches the founding date or year. Here the CEO row starts in September 2009, the year after the 2008 founding, and none of the sources we checked gives that month.

A website infobox on Wikipedia. The English article describes Khan Academy with a website infobox (founder, launch year, 501(c)(3) type and owner) rather than a company infobox. It has no headquarters or CEO field, so the headquarters row lines up only with Wikidata.

What the Khan Academy capture can't show

• Claim status. No “Claim this knowledge panel” link appeared, in the crop or in the page code. That isn't evidence either way, because Google says some panels can't be claimed and a claimed one may still offer the option.⁴ We captured signed out. Our guide to claiming a company knowledge panel explains the process, which is the same for nonprofits.
• Anything below See more. The crop stops at the See more button, which leaves out the desktop Feedback link Google places at the bottom of a panel.³
• Other searches. We searched only “khan academy” on desktop, not the names of its apps, so phones, other countries and later dates may differ.

How Khan Academy's panel compares with the other examples

• Nvidia's panel follows the same template but has a logo beside the name and seven fact rows.
• Stripe uses the same template without an image collage, and adds a Valuation row.
• HubSpot also shows four fact rows, and its description also quotes the opening of its Wikipedia article.
• Meta puts company facts inside a store layout, with no type label at all.
• Patagonia gets a store panel, with a description summarized from its own website.

All six panels appear side by side, field by field, on the examples hub.